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SEO (Search Engine Optimization)

Search engine optimization (SEO) is the process of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs) for relevant keywords or phrases. SEO encompasses a variety of techniques and strategies, including keyword research, on-page optimization, off-page optimization, technical optimization, and content creation, aimed at making a website more attractive to search engines and users alike. By optimizing factors such as website structure, content quality, backlink profile, and user experience, SEO helps websites rank higher in search results, driving organic traffic, and increasing visibility, credibility, and authority. With its ability to deliver long-term, sustainable results, SEO is a fundamental component of any digital marketing strategy, helping businesses attract, engage, and convert customers in today's competitive online landscape.


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