PPC (Pay-Per-Click)

Pay-per-click (PPC) is an online advertising model in which advertisers pay a fee each time their ad is clicked by a user. It allows businesses to bid on keywords or target specific demographics to have their ads displayed prominently in search engine results or on websites and social media platforms. PPC ads are typically displayed alongside organic search results or as sponsored content, making them highly visible to users actively searching for products or services related to the advertiser's offerings. Advertisers set a budget and bid amount for each click, and their ads are displayed based on relevancy, bid amount, and other factors determined by the advertising platform's algorithm. With its ability to drive targeted traffic, generate leads, and deliver measurable results, PPC advertising is a popular and effective strategy for businesses looking to increase visibility, attract customers, and grow their online presence.

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