Poster Design

Poster design creates larger-format visual communication intended to attract attention while displayed on a wall, window, stand, board, or other visible surface. Unlike a flyer that is usually read at close range, a poster often needs to communicate its main idea from farther away, making scale, headline size, contrast, and visual hierarchy especially important.

Designing for Distance and Display

A poster layout generally benefits from a strong primary message, limited competing elements, appropriately sized imagery, and typography that remains understandable at the expected viewing distance. The artwork should also be prepared for the final poster dimensions so images, logos, and other graphics remain suitable when enlarged for print.

For production of the finished artwork, see Poster Printing. Businesses comparing other print formats can review Flyer Design, while broader creative work is available through Graphic Design.

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