Email marketing is a powerful digital marketing strategy that involves sending targeted promotional messages or communications to a list of subscribers via email. It allows businesses to engage with customers and prospects directly, delivering personalized content, offers, or information straight to their inbox. Email marketers use segmentation, personalization, and automation tools to tailor messages to the preferences and behaviors of their subscribers, ensuring relevance and driving engagement. Whether it's promoting new products, sharing educational content, or nurturing leads through automated email sequences, email marketing can be used at every stage of the customer journey to build relationships, drive conversions, and foster brand loyalty. With its low cost, high ROI, and ability to deliver measurable results, email marketing remains one of the most effective channels for reaching and engaging audiences in today's digital landscape.
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