EDDM (Every Door Direct Mail)

Every Door Direct Mail (EDDM) is a targeted mailing service offered by the United States Postal Service (USPS) that allows businesses to reach every address in a specific geographic area without needing to know individual addresses. It enables businesses to send promotional postcards, flyers, or other mailers to targeted neighborhoods or ZIP codes at a discounted postage rate, making it an affordable and efficient way to reach local audiences. With EDDM, businesses can customize their mailers with specific offers, promotions, or messages tailored to the needs and interests of recipients in each area. EDDM is particularly well-suited for businesses looking to promote grand openings, seasonal sales, special events, or local services to residents within a specific radius of their location. By leveraging the power of direct mail marketing, businesses can increase brand visibility, drive foot traffic, and generate leads in their local communities.

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