Distribution refers to the process of delivering products, materials, or information from producers or suppliers to end customers or users. It encompasses a range of activities, including transportation, warehousing, inventory management, order fulfillment, and logistics. Effective distribution ensures that products are available in the right place, at the right time, and in the right quantities to meet customer demand and maximize sales. Distribution channels may include wholesalers, retailers, distributors, e-commerce platforms, and direct sales teams, depending on the nature of the product and the target market. With the rise of omnichannel retailing and e-commerce, distribution has become increasingly complex, requiring careful planning, coordination, and execution to deliver seamless and satisfying customer experiences.
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