Postcard printing creates compact, rigid marketing pieces designed to communicate a focused message quickly. Postcards can support offers, announcements, reminders, invitations, neighborhood campaigns, leave-behinds, and direct-response promotions where the front and back of the piece need to carry the message without a multi-page format.
Important production decisions include postcard dimensions, card stock, coating, color, single- or double-sided printing, quantity, and whether the piece must meet specifications for a particular mailing method. The available space is limited, so artwork should prioritize the main offer, business identity, contact information, response instructions, and any QR code or tracking element without overcrowding the card.
If artwork still needs to be created, review Postcard Design. Businesses comparing postcards with other printed campaign pieces can also start with Flyertap's broader Printing service.
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