Goody Bag Printing

Goody bag printing focuses on the branded bag or package used to assemble a group of giveaways, samples, coupons, event materials, or promotional pieces. The bag becomes part of the presentation, giving multiple items a single branded container that recipients can carry away from an event, conference, promotion, or customer handoff. This differs from promotional item printing, where the branding is applied to the individual giveaway item itself.

Planning Branded Goody Bags

Useful production decisions include the bag size, material, color, printable area, artwork placement, quantity, and how the finished bags will be filled and distributed. The design should remain readable within the available print area and work with the proportions of the selected bag rather than simply reusing artwork prepared for a flyer or other flat piece.

For branding individual merchandise or giveaways that may be placed inside the bag, see Promotional Item Printing. For other physical campaign formats, review the broader Printing service.

If the bag artwork still needs to be prepared, see Goody Bag Design.

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